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The CX Room

The coaching platform I wish I'd had earlier in my career.

Challenge your thinking.
Create momentum.
Track your progress.

A strategic sparring partner designed to help you grow beyond your current role - one conversation at a time. Because customer value scales when the people behind it do.

NOW IN BETA

Credibility without authority is the real gap.

You already see the problem.
You just can’t get it acted on.
You know what the customer needs.
You see where the friction is.
You can quantify exactly what it costs to ignore it.


And still.. nothing moves.
Not because you are wrong.
Because that is not how decisions get made.

It is time to change that.

You make the case.
You show the numbers.
You connect the dots.

And still – it gets deprioritised. Budget goes somewhere else. The initiative gets parked. A different priority gets funded.

Again.

Not because nobody cares. But because the business does not feel the cost the way you do. And the way you are positioning it is not strong enough to compete with how decisions actually get made.

So the same friction stays. The same problems return. And you carry the weight of knowing it could have been prevented.

This is where most CX professionals get stuck.
Not in the work. In what happens after the work is done.

It is not a CX problem.
It is a problem of
making your work impossible to ignore.

The CX Room
is where
insight turns
into influence.

You don’t come here to learn CX. You come here with something real: a case that is stuck, a decision that is not landing, a problem you can see but can’t move. Session by session, The CX Room works with you on that.

Not to give you answers. But to sharpen how you think, frame, and position your work so it actually lands in the room.

You leave with a move. Not a note. Not another theory. A move that changes how the room responds. It remembers your context. The stakeholders involved. The resistance you are up against. What has already been tried.

Every session builds on the last. Most people start from zero every time they make a case.

Here, you don’t. You compound.
The longer you are here – the faster you move.

The people who get their work acted on in CX are not the ones who know CX best.

They are the ones who learned to play a different game.

Inside The CX Room, you learn to:
→ Turn friction into a number that gets funded.
→ Build credibility before the meeting – not inside it.
→ Position your work so someone in the room owns the decision.

Because knowing where the problem is has never been the issue.
Getting it acted on is.

This is not about better CX work.
This is about work that actually gets implemented.

If this feels familiar -
you already know what’s at stake.

The question is whether you are ready to change how you play it.

I’ve spent the last 10 years working with CX teams across industries.
Seeing the same pattern repeat.

Strong work. Clear insight.
And still nothing really moves.

Not because the work wasn’t good.
Because it never made it into the rooms where decisions get made.

That is exactly why I built this.

A space that works with you, session by session, to turn what you already know into something the business actually acts on.

So you stop watching it stall -
and start seeing it move.

Evaline Hagen
CX Strategist | Leadership Coach

The longer you are here, the faster you move.

The CX Room is currently in private beta. I am opening it to a small group first. Not to create hype – but to get this right before scaling.

Still a few spots left for Beta Testing.

  • No - but you do need to recognise the problem.

    This is not about your title.

    It is about the kind of work you do
    and what happens after you do it.

    If you:

    • see clearly where the customer experience breaks

    • can build a solid case for improvement

    • and still see your work stall, deprioritised, or ignored

    Then you are exactly who this is for.

    Inside The CX Room you’ll find:

    • CX professionals

    • researchers

    • data analysts

    • consultants

    • transformation leads

    Different roles.

    Same pattern:
    Good work, not getting acted on.

    This only works if you are already operating at that level.

    If you are still learning what good CX looks like - this is not the place yet.

  • No. This is not built to generate answers.
    It’s a coaching tool that sharpens how you think and position your work.
    AI is the medium. Not the value.

  • The CX Room is built by Evaline Hagen.

    I’ve spent the last 10+ years working across service design, CX strategy, and transformation - helping teams and organisations move from insight to implementation.

    Across that work, I kept seeing the same pattern:

    Strong teams. Solid thinking.
    And still - the work doesn’t travel.

    Not because the quality isn’t there.
    But because it never lands in the rooms where decisions get made.

    Today, I work as Strategic Lead in customer-centric transformation - helping organisations align stakeholders, build momentum, and make CX part of how the business actually operates.

    Alongside that, I’m trained in coaching - because knowing what to do is rarely the problem.

    Making it happen is.

    The CX Room sits at that intersection:
    Strategy. Business. Coaching.

    Built to help you turn insight into work that actually gets implemented.

  • You bring one real situation at a time. Most sessions are short – but focused.
    The value is not in time spent. It is in what changes after.

  • If decisions involve multiple stakeholders, trade-offs, and competing priorities – yes.

  • That is exactly why this exists. This is where you change the approach.